This week we are joined by marketing extraordinaire, Mark Schaefer! Mark has recently published his 7th book, Marketing Rebellion: The Most Human Company Wins. You can find out more about Mark's consulting business and other publications at businessesgrow.com
Strategic and motivational coach Keith Galloway gives us some wisdom on leading and thriving in the world of small business ownership. Keith specializes in helping companies from 10-50 people get out of ruts and motivate all involved to win.
In this episode we tackle some good tactics for content in your email, segmenting your lists, and growing your lists.
In episode 10 Jeremy, Anne, and Andrew explore the wild world of voice search and Google's new(ish), eery experiment: Duplex. Also, we hear from Yoseph Elkaim, co-founder of Omnilab Advisory Partners as he shares which metrics businesses should measuring for success and what startups should be thinking about when approaching potential investors.
In Episode #009 we tackle the psychology of branding and hear some valuable insights from Regina Jennings, Sr VP of Pinnacle Bank. You can get a copy of the E-Myth on Amazon.
Christmas is tomorrow and 2019 is right around the corner! Join Jeremy, Anne, and Andrew as they explore what the future holds for marketing, tech, and the life goals of your favorite podcast trio. We are also excited to have Samantha Lane of Origami Day with us to talk about finding work-life balance in the new year. To check out the Origami Day system visit: origamiday.com
Episode #7 is all about hitting your target audience. Learn some foundational concepts for advertising as well as some important updates coming to the WhatsApp platform. Dan Spear, VP of PCS technology consultants also joins us to give us the low down on cyber security.
Episode #6 is all about B2B marketing. Jeremy, Anne, and Andrew talk about some of the must do's and don'ts of B2B marketing as well as delve into the down and dirty need to know information that all business owners should be thinking about in regard to their finances and bookkeeping. Sit at the feet of our special guest is R.E. Foust, business finance guru, from Pugh CPAs in Knoxville, and learn about the biggest mistake he has seen business owners make time and time again.
In episode 5 of the Big Podcast for Small Business we learn about Facebook's new not-so-live video format, Microsoft's October surprise, and we jump head first into holiday marketing! It's not too late to plan out your November and December and make the most of the holiday opportunity. Tune in for some great ideas that you can start implementing today! PLUS! Our special guest, Chris Hurley, president of Russell and Abbott Heating and Air (https://russellandabbott.com) shares the story of how he and his coworkers lost their jobs when the business went under and how they brought it back from the dead and became one of the most successful HVAC businesses in the East Tennessee region. Facebook Premier Video Instructions: https://www.facebook.com/help/publisher/994096144083740
Take a journey through the world of chatbots with Jeremy, Allen, and Andrew in Episode 4 of The Big Podcast for Small Business as they discuss what they are and how small businesses can utilize them to increase sales. Pete Mara, business extraordinaire from Culture Weavers and At The Gap, is our special guest. Tune in to learn about how businesses of all shapes and sizes can benefit from the MVP model.