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#013 I Want to Break Free – A Dialogue on The Marketing Rebellion with Mark Schaefer

This week we are joined by marketing extraordinaire, Mark Schaefer!  Mark has recently published his 7th book, Marketing Rebellion: The Most Human Company Wins. You can find out more about Mark’s consulting business and other publications at businessesgrow.com

Question Madness (mentioned in the show):

Title Song:

#013 I Want to Break Free – A Dialogue on The Marketing Rebellion with Mark Schaefer

#012 Put Me in Business Coach, I’m Ready to Slay

Strategic and motivational coach Keith Galloway gives us some wisdom on leading and thriving in the world of small business ownership.  Keith specializes in helping companies from 10-50 people get out of ruts and motivate all involved to win.

 

You can find out more about Keith and his coaching business at keithgalloway.win. That’s right… .win!

 

 

#011 Wait a Minute Mr. Postman, Don’t Unsubscribe Me

Email marketing is still alive and well in 2019. According to a recent Hubspot survey, more than 50 percent of U.S. respondents check their personal email account more than 10 times a day, and it is by far their preferred way to receive updates from brands.  And there are currently close to 5.6 billion active email addresses in the world.  Email marketing continues to be one of the easiest ways to increase your customer’s lifetime value.

In this episode we tackle some good tactics for content in your email, segmenting your lists, and growing your lists.

If you are looking for a good email marketing platform we recommend Mailchimp.

Below are some examples of great email designs and content we reference in this episode:

 

Every good email starts with a great subject line.  The WhiP by WPMU DEV consistently has great subject lines that you love to see in your inbox and prompt curiosity about what’s in the email.  In fact, their cool wordsmithing was our inspiration to have a musical connection to all our titles.

And the content never disappoints.  They are chock full of expertise on all things web design and WordPress.

 

Another type of email that is consistently welcomed in a customer’s inbox is one that is the bearer of good news like a discount or the announcement of a new feature in one of their products you use.  Proposify is a classic example of a ‘new feature’ announcement that helps build up their brand in their customers’ eyes.

#010 Hey Google… Book a Haircut and Get a Real Job

In episode 10 Jeremy, Anne, and Andrew explore the wild world of voice search and Google’s new(ish), eery experiment: Duplex.  Also, we hear from Yoseph Elkaim, co-founder of Omnilab Advisory Partners as he shares which metrics businesses should measuring for success and what startups should be thinking about when approaching potential investors.  Connect with Yoseph here: https://www.linkedin.com/in/yosephelkaim/ 

 

#009 You Were Always on My Mind

In Episode #009 we tackle the psychology of branding and hear some valuable insights from Regina Jennings, Sr VP of Pinnacle Financial Partners.  To get a copy of the E-Myth grab one here.

 

#008 Time is on My Side… Yes It Is

Christmas is tomorrow and 2019 is right around the corner!  Join Jeremy, Anne, and Andrew as they explore what the future holds for marketing, tech, and the life goals of your favorite podcast trio.  We are also excited to have Samantha Lane of Origami Day with us to talk about finding work-life balance in the new year.  To check out the Origami Day system visit: origamiday.com

#007 Hit Me With Your Best Shot. Market Away!

Episode #7 is all about hitting your target audience.  Learn some foundational concepts for advertising as well as some important updates coming to the WhatsApp platform.  Dan Spear, VP of PCS technology consultants also joins us to give us the low down on cyber security.

Link to Amazon catalog: https://d39w7f4ix9f5s9.cloudfront.net/8e/78/c4aca7ab4a5dab4097712bc731b2/a-holiday-of-play-1.pdf

Link to Facebook/What’s App CTA instructions:
https://www.facebook.com/business/help/447934475640650

#006 Taking Care of Business… Every Day

Episode #6 is all about B2B marketing.  Jeremy, Anne, and Andrew talk about some of the must do’s and don’ts of B2B marketing as well as delve into the down and dirty need to know information that all business owners should be thinking about in regard to their finances and bookkeeping.  Sit at the feet of our special guest is R.E. Foust, business finance guru, from Pugh CPAs in Knoxville, and learn about the biggest mistake he has seen business owners make time and time again.

#005 Christmas (marketing) Don’t Be Late…

In episode 5 of the Big Podcast for Small Business we learn about Facebook’s new not-so-live video format, Microsoft’s October surprise, and we jump head first into holiday marketing!  It’s not too late to plan out your November and December and make the most of the holiday opportunity.  Tune in for some great ideas that you can start implementing today!

PLUS!  Our special guest, Chris Hurley, president of Russell and Abbott Heating and Air shares the story of how he and his coworkers lost their jobs when the business went under and how they brought it back from the dead and became one of the most successful HVAC businesses in the East Tennessee region.

 

Facebook Premier Video Instructions

 

And just because we can….

 

#004 Domo Arigato Mr Chatbot

Take a journey through the world of chatbots with Jeremy, Allen, and Andrew in Episode 4 of The Big Podcast for Small Business as they discuss what they are and how small businesses can utilize them to increase sales. Pete Mara, business extraordinaire from Culture Weavers and At The Gap, is our special guest.  Tune in to learn about how businesses of all shapes and sizes can benefit from the MVP model.