Archives: Podcast

#019 – What’s Likes Have to Do with It?

Google is not not-following anymore, the vanity of likes, and the perks and how-tos of networking with Betsy Cunningham.

In this episode we tackle the latest in Google and Facebook news as well as hear from expert networker, Betsy Cunningham, on how to leverage your networking opportunities.

#018 Time After Time

Ads on Tik Tok are up for bid. Instagram is finally allowing scheduling. The Big Podcast is 1 year old!

Donna Cutting, Founder of Red Carpet Learning Systems and author of the best selling 501 Ways to Roll Out the Red Carpet, joins us to share the wisdom she has gained from being in business for 20 years.

Links:

http://redcarpetlearning.com/
https://ads.tiktok.com
https://business.facebook.com

#017 It’s My Podcast, I Can Try if I Want To

Episode 17 is our podcast on podcasts.  Cliche right?  Well hang on… there might be some good info that you can use for your own brand. Joshua Crisp, founder of Solinity and host of the Bridging the Gap podcast joins us to share his experience of how podcasting has impacted the brand of Solinity.

For nearly a decade and a half podcast listening has been on the rise.  From 11% of the American population listening to podcasts in 2006 to now over 51%.  Pocasting has gone mainstream. The question for us today is, can you leverage podcasting for your business or have you missed the boat?  There are over 700,000 podcasts floating around on the web right now, from chem trail conspiracy theorists to Neil Degrasse Tyson’s Star Talk. Some might only have a few listeners while others have millions. Is it worth it for your business to start it’s own podcast? Or maybe you’re thinking about boosting your personal brand with a podcast. 

 

Here is the data:

  • 51% of the population have listened to a podcast
  • 32% listen on to podcasts monthly
  • 22% listen every week

 

Podcast listeners are:

  • 45% more likely to have a college degree and 68% more likely to have a graduate degree
  • 45% more likely to have an annual income of $250,000 or more
  • More likely to subscribe to streaming services like netflix, amazon prime, and spotify and consequently less likely to see the mass advertising that saturates cable tv and radio. Perhaps that’s why advertising on podcasts has increased from $65 million in 2015 to $514 million in 2019.  It is an audience that is less fatigued by commercial bombardment.  

69% of podcast listeners agree that podcast ads made them aware of a new product or service. 

Podcast ads account for a 7.4-14% lift in purchase intent.  The highest purchase intent lift was found in ads on B2B podcasts.

Source: https://musicoomph.com/podcast-statistics/

Audio has also been shown to engage with an audience on a deeper emotional level than video because it requires an active use of our imagination.  

 

So, is it right for your brand?  Some things you might want to consider:

  • Can you consistently produce good content that helps build your brand. 
  • Do you have the time/energy to do this knowing that it might not pay off for a year or more.

After the podcast visit epicnine.com/podcasting for more info.

#016 Forever Young… Somewhere on a Russian Server

The highs and lows of the Face App Challenge.  Also, actionable tips for  Twitter and LinkedIn… Jump into the conversation!

Register for our social media power session at epicnine.com/blitz and our marketing plan DIY workshop at epicnine.com/diy

 

 

#015 Whole Lotta Love…ly Engagement: The Importance of Keeping Your Team Engaged

The level of engagement in your business can make or break it.  Are you leading your culture or are you letting your culture lead you?  It’s time to tackle some big issues for small businesses.  Episode #015 features Kurt Greene of arrowgconsulting.com and a chair of Vistage, the world’s leading peer to peer advisory group for business executives.  We are also excited to announce Tonia Latham’s inaugural appearance on the The Big Podcast with an update from Facebook that you can read more about at https://sproutsocial.com/insights/best-times-to-post-on-social-media/ 

 

 

#015 Whole Lotta Love…ly Engagement: The Importance of Keeping Your Team Engaged

#014 Hey Small Business Won’t You Back That Ad Up

In Episode #14 Jeremy and Andrew dive deep (kinda) into Google Ads.  This one is not for the faint of heart!  However, if you’ve ever wondered how to setup or manage a Google Ads account then this one is for you!

You will get a walk through of setting up your ads account so that it doesn’t waste money on junk searches and helps you get better conversions.

This is a two part series.  In the second part we will be tackling Google Display Network ads.

Links:

Digital Advertising

#013 I Want to Break Free – A Dialogue on The Marketing Rebellion with Mark Schaefer

This week we are joined by marketing extraordinaire, Mark Schaefer!  Mark has recently published his 7th book, Marketing Rebellion: The Most Human Company Wins. You can find out more about Mark’s consulting business and other publications at businessesgrow.com

Question Madness (mentioned in the show):

Title Song:

#013 I Want to Break Free – A Dialogue on The Marketing Rebellion with Mark Schaefer

#012 Put Me in Business Coach, I’m Ready to Slay

Strategic and motivational coach Keith Galloway gives us some wisdom on leading and thriving in the world of small business ownership.  Keith specializes in helping companies from 10-50 people get out of ruts and motivate all involved to win.

 

You can find out more about Keith and his coaching business at keithgalloway.win. That’s right… .win!

 

 

#011 Wait a Minute Mr. Postman, Don’t Unsubscribe Me

Email marketing is still alive and well in 2019. According to a recent Hubspot survey, more than 50 percent of U.S. respondents check their personal email account more than 10 times a day, and it is by far their preferred way to receive updates from brands.  And there are currently close to 5.6 billion active email addresses in the world.  Email marketing continues to be one of the easiest ways to increase your customer’s lifetime value.

In this episode we tackle some good tactics for content in your email, segmenting your lists, and growing your lists.

If you are looking for a good email marketing platform we recommend Mailchimp.

Below are some examples of great email designs and content we reference in this episode:

 

Every good email starts with a great subject line.  The WhiP by WPMU DEV consistently has great subject lines that you love to see in your inbox and prompt curiosity about what’s in the email.  In fact, their cool wordsmithing was our inspiration to have a musical connection to all our titles.

And the content never disappoints.  They are chock full of expertise on all things web design and WordPress.

 

Another type of email that is consistently welcomed in a customer’s inbox is one that is the bearer of good news like a discount or the announcement of a new feature in one of their products you use.  Proposify is a classic example of a ‘new feature’ announcement that helps build up their brand in their customers’ eyes.

#010 Hey Google… Book a Haircut and Get a Real Job

In episode 10 Jeremy, Anne, and Andrew explore the wild world of voice search and Google’s new(ish), eery experiment: Duplex.  Also, we hear from Yoseph Elkaim, co-founder of Omnilab Advisory Partners as he shares which metrics businesses should measuring for success and what startups should be thinking about when approaching potential investors.  Connect with Yoseph here: https://www.linkedin.com/in/yosephelkaim/